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MEET OUR EXPERTS
Ross Alexander
CEO
Ross brings more than 25 years of sales and senior management experience across multiple industries, driving revenue and market share growth for large brands, SMEs and start-ups. Passionate about sustainability, he focuses on using technology to help consumers and corporations make better, more sustainable choices. At Green Threads he leads sales and policy, with expertise in Digital Product Passports, EU regulation and supply chain strategy.
Scott Kaier
Senior Vice President
For 20 years, Scott has partnered with companies across the textile, apparel, materials and outdoor industries to help them tell better stories about what they do and why it matters. As President of Formidable Media, he works with brands on strategy, media, partnerships and thought leadership. At Green Threads he leads sales and commercial strategy, with a focus on supply chain transparency, traceability and Digital Product Passports.
Dr Bryony Turner
Carbon Audit sPECIALIST
Bryony leads Green Threads' facility audits and product carbon calculations. Her experience spans carbon footprints, life cycle assessment, socio-economic and health impact assessment, and stakeholder engagement. Through her consultancy, Sustainable Foot Forward, she holds licenses for carbon footprint databases including Ecoinvent.
Bryony's considerable experience makes her a true expert in her field and a significant assett to the Green Threads team.
Assoc. Professor Kaouther Kooli
Academic Liaison and North Africa Specialist
Professor Kooli brings textile industry expertise and strong industry relationships to Green Threads, providing in-country support in North Africa and managing academic projects.
Elana Rabin
Sales and Marketing Specialist
Elana helps companies at inflection points tell stories that build trust, align teams and drive action. Over the past decade she has led global communications across in-house, agency and consultancy roles, including directing 13 international PR agencies. Her work sits at the intersection of brand storytelling, sustainability and systems change.
Danielle Alexander
Company Secretary and Finance specialist
With a strong foundation in public finance and accounting, supported by CIPFA, ACCA, and AAT credentials Danielle is responsible for the effective financial management of the business.